Check before acting
- Use the net item price after seller-funded discounts.
- Match marketplace and payment fees to the exact category, plan and country.
- Compare the estimate with recent settlement statements and refund history.
Business
Marketplace Profit Calculator
Model the actual economics of a marketplace order across product cost, platform fees, payment fees, advertising, shipping, and returns.
01
Enter your details
Results update instantly as you type.
DECISION GUIDE
How to use this result in a real decision.
What remains from one marketplace sale after the settlement's major deductions? Model revenue and each deduction separately so the estimate can be reconciled with an actual order or payout statement.
WORKED EXAMPLE
$65 marketplace sale
- Inputs
- $22 product cost, 15% marketplace fee, 3% payment fee, $8 ads, $3 fulfillment, $6 shipping and a 4% returns reserve.
- Calculated result
- Fees are $11.70 and the returns reserve is $2.60. Estimated profit is $11.70 per unit, or an 18% margin, before overhead and tax.
- Decision meaning
- Advertising could rise by at most $11.70 before the modeled order reaches break-even, but operating overhead requires a lower practical ceiling.
Not included automatically
- Storage, subscription, listing and long-term inventory fees
- Tax remittance, currency conversion and financing
- Return shipping or damaged inventory beyond the entered reserve
How to use it
A better estimate in three steps.
- 01
Enter customer revenue, including shipping charged.
- 02
Add every cost paid by the seller for one unit.
- 03
Scale the result by units to estimate order or monthly profit.
Core formula
The math behind the result.
Net profit = total revenue − product cost − platform fees − payment fees − ads − fulfillment − shipping − returns reserveQuestions
Useful before you decide.
Should I include sales tax or VAT?
If collected tax is not your revenue, exclude it from selling price. For tax-specific accounting, use your marketplace statement and professional guidance.
Where do coupons belong?
Use the actual selling price after seller-funded discounts.
What is returns reserve?
It is a planning allowance for expected refunds, lost margin, and unrecoverable return-related costs.