사용 방법
세 단계로 더 정확하게 계산하세요.
- 01
Enter revenue and all non-ad costs for one order.
- 02
Include percentage fees and a realistic returns reserve.
- 03
Use target ROAS—not break-even ROAS—for campaign decisions.
비즈니스
손익분기 ROAS 계산기
Find maximum ad cost per order, break-even ROAS and ACOS, plus the ROAS needed to preserve your target margin.
01
값을 입력하세요
입력하는 즉시 결과가 바뀝니다.
핵심 공식
결과에 사용한 계산식
Break-even ROAS = revenue per order ÷ contribution before advertising자주 묻는 질문
결정 전에 확인하세요.
What does break-even ROAS mean?
It is the lowest return on ad spend at which the order makes zero profit after the costs entered.
Why is target ROAS higher?
A campaign must spend less than the break-even ad allowance to leave room for your desired profit.
How should I estimate returns reserve?
Use recent channel-specific return and refund data where possible. A rough guess can materially overstate profitability.