Mode d’emploi
A better estimate in three steps.
- 01
Enter revenue and all non-ad costs for one order.
- 02
Include percentage fees and a realistic returns reserve.
- 03
Use target ROAS—not break-even ROAS—for campaign decisions.
Entreprise
ROAS à l’équilibre
Find maximum ad cost per order, break-even ROAS and ACOS, plus the ROAS needed to preserve your target margin.
01
Saisissez vos données
Les résultats se mettent à jour instantanément.
Formule principale
The math behind the result.
Break-even ROAS = revenue per order ÷ contribution before advertisingQuestions
Useful before you decide.
What does break-even ROAS mean?
It is the lowest return on ad spend at which the order makes zero profit after the costs entered.
Why is target ROAS higher?
A campaign must spend less than the break-even ad allowance to leave room for your desired profit.
How should I estimate returns reserve?
Use recent channel-specific return and refund data where possible. A rough guess can materially overstate profitability.